With companies not just competing for brand retention and loyalty but attention, user experience has become vital to the success of your business. But what is user experience in the first place? As its name suggests, user experience or more popularly known as UX is how you’d feel when interacting with a digital product, encompassing a lot of factors – some controllable by designers and developers and some that are environmental or just user preference. These factors include usability, accessibility, performance, design/aesthetics, utility, ergonomics, overall human interaction, and marketing. It is a battlefield on which businesses wage and win the battle for the user.
A classic example of user experience lies with Apple’s success. While many people think of this brand as an innovative technological company, Apple is known more for designing innovative user experiences than for developing innovative new technologies. A case in point is when Apple developed its first Smartphone in 2007 which eventually dominated the whole world. They didn’t invent the technology used to make phone calls, read emails, take photos and surf the Internet on a handheld device—they made the experience of using a smartphone better by focusing on the core needs of the product.
User Experience is an art form of its own. You never can predict for certain how your site or app will be perceived. By providing a great user experience for your users, not only can you increase the probability of them completing tasks across your products, but you can change lives. Think about it for a moment. By making your interactions as simple and intuitive as possible, you are making your end-users’ lives easier.
Now is the time to fuse CX leadership into your current business performance. Talk to us! Blink is a customer experience company and we want to help you innovate your current customer journey by mapping it and streamlining it using intelligent technologies like artificial intelligence, advanced analytics, machine learning, computer vision, beacons, and more. Most importantly, we want to generate a personalized experience for each of your individual customers which will increase your mindshare and produce loyal and active customers and brand ambassadors who will share their great experiences about your business.
Spend 15 minutes with us to discover how we can generate the best customer experience for your business today. Talk to us. +63(2)6263205 | +63 945-500-3127 | or email us at info@blink-digital.com.