There are many conversations happening around the rise of customer experience. Especially now, most businesses are moving into new digital grounds. Still, a lot of organizations assume that customer experience is all about giving quick refunds, discounts, promotions, or in general, cleaning up customer concerns or good information drive – but customer experience is way more than that. The journey of a customer begins in the foothills of the psyche which means, knowing what your customers are doing, what they will do, what is most important to them, and what they are doing right now.
To deliver a great customer experience means to enable your organization to address your customers directly and to inspire your workforce and customers, as well as fostering and optimizing brand loyalty through personalized and relevant reactions to individual customers. This will create insights into the motivation and requirements that are behind the customers’ actions – in real time while addressing your customers on all channels in a relevant, inspiring, and hyper-personalized manner.
Blink wants to introduce you to the leading solution for real-time contextual marketing, the SAP Marketing Cloud. Which will enable you to gain insight from a single view of your customers and deliver personalized experiences across the entire customer journey.
Direct Benefits: SAP Marketing Cloud Offers you:
Big Data Management:
Enrich and utilize all your online and offline data from all relevant sources.
Advance Analytics:
Identify the personal motivations and preferences of each existing and potential customers.
Target Groups and Segmentation: Make appropriate offers to your customers at the best time and at their preferred customer touchpoint.
Content and Design: Launch appropriate contents and call to action for a well-targeted, customer-specific sales approach at an individual level.
Real-Time Recommendations and Campaign Optimization: Monitor multi-channel interactions and reactions and use the information collected to deliver individual offers or recommendations in real time.
Campaign Assessment and Evaluation: Comprehensively monitor and assess your campaigns across all customer touchpoints.
SAP Marketing Cloud impresses with its open architecture, which provides the following modular functionalities:
Data Management – Who, What, Which, Why, When?: Access a complete overview of your customer interactions and enables you to assess them according to their implicit and explicit behavior, across all channels.
Segmentation – to allow targeted and focused real-time messages: Simply segment your large customer target groups in diagrams simply and rapidly using relevant parameters and thereby identify well-defined target groups for your campaigns.
Acquisition – managing campaigns simply and in a controlled manner: Provide your customers with the relevant product recommendations in real time, simultaneously on various sales channels so you can easily translate your customer interests into conversions.
Marketing Planning – holistic planning for operational success: This solution supports you to comprehensively execute your budget planning, programs, and expenditure seamlessly.
Marketing Insight – knowledge is the new currency in Marketing: Allow several millions of orders, invoices and financial data to be analyzed in real time which enables your marketing team to check the effectiveness of your marketing investments.
About Blink:
Blink is a customer experience company and we want to help you innovate yyourcurrent customer journey by mapping it, streamline it using intelligent technologies like artificial intelligence, aadvancedanalytics, machine learning, computer vision, beacons, and more. Most importantly, generate a personalized experience for each of your individual customers which will increase your mindshare and produce loyal and active customers and brand ambassadors who will share their great experiences about your business.
Spend 15 mminuteswith us to discover how we can generate the best customer experience for your business today. Talk to us. +63(2)6263205 | +63 945-500-3127 | or email us at info@blink-digital.com.