If you are running a business or part of an enterprise you have probably heard of this innovation. From a technology standpoint, beacon acts literally like a “beacon of light” though instead of a lighthouse emitting light into the ocean, it’s a small Bluetooth radio transmitter. This tiny device combined with other technologies can absolutely solve great user problems applicable to almost all industries whatever the size is today.
Haven’t seen a beacon before? No problem! They are not as complex as you imagine them to be. A unit is composed of 3 simple parts: batteries, a central processing unit (CPU), and the radio. This BLE or Bluetooth low energy device uses less energy which gives it the ability to run actively for long periods of time (we are talking about years!) without changing the batteries. It also operates via Unique ID composed of numbers and letters and that identifying information is broadcasted by Bluetooth numerous times each second.
Other models of beacons have more parts but to have a working device, you don’t need to go overboard with the fancier versions. Beacon’s Unique ID pushes a communication to a receiver like a mobile phone via a mobile application to deliver customized content to your customers within a physical venue. To give you a use case scenario, let’s say a popular grocery shop in your area is running a promotion from a particular section of the store, they can create information drive about the promotion specifically to that one part of the shop. Event restaurants can use beacons to take initial and additional orders from the customers to eliminate long lines and promote efficiency.
Transportation leaders are also using beacons to deploy precise micro-navigation to help people with visual impairments. Governments use beacons to deploy news to its tourists and citizens per area, like recent developments, information drive, city campaigns, attractions, and more. Even airlines are incorporating beacons to notify passengers who are running late for their flights, inform them about their privileges, and entertainment options. Companies are now integrating beacons to promote better customer experience to provide additional wonder and warmth with their product or service.
It just shows that technology could be simple and yet very innovative like beacons to deliver compelling results and exciting ways to win the hearts and loyalty of your target customers.
Blink is a customer experience company and we want to help you innovate your current customer journey by mapping it, streamline it using intelligent technologies like artificial intelligence, advanced analytics, machine learning, computer vision, beacons, and more. Most importantly, generate a personalized experience for each of your individual customers which will increase your mindshare and produce loyal and active customers and brand ambassadors who will share their great experiences about your business.
Spend 15 minutes with us to discover how we can generate the best customer experience for your business today. Talk to us. +63(2)6263205 | +63 966-946-8914 | or email us at firstname.lastname@example.org.