Emmanuel Sucgang Maroya

With companies not just competing for brand retention and loyalty but attention, user experience has become vital to the success of your business. But what is user experience in the first place? As its name suggests, user experience or more popularly known as UX is how you’d feel when interacting with a digital product, encompassing … Read moreUX Design 101

While many businesses and IT leaders see customer experience (CX) as a sustainable source of competitive differentiation, creating the experience is no easy feat, especially if it involves a massive organizational transformation that takes years and costs millions, forcing firms to seek new, more durable forms of competitive advantage. But Gartner, the world’s leading research … Read moreWhy Customer Experience Has Never Been More Important